Each month at FSO we build a new business from Scratch in 30 days – The Bizathon Challenge!
If you have yet started with Shopify, you’ll want to do so right now by clicking here.
Because this month we’re building a profitable Shopify store from the ground up.
Yesterday we revealed 8 Ways ZeroUp Will Instantly Supercharge Your E-Commerce Business.
Now we’ll show you sneaky “Hacks to Increase Sales” when adding products to Shopify stores.
Follow along as Rito reveals a ninja method of adding products to your store to maximizes sales:
When people visit your Shopify store, the product listing page is likely where they’ll end up.
If people don’t find your website via ads or some other targeted method of user acquisition, they’ll likely use a search engine to get there.
Since your content is in the form of various products for sale, these listings and their respective keywords are what will be indexed by search engines.
5 Sales Hacks When Adding Products To Shopify Stores
Live as if you were to die tomorrow. Learn as if you were to live forever. ~Mahatma Gandhi
We’re fortunate enough to have wonderful users like yourself to validate our efforts.
You’re fortunate enough to have sifted through the excess junk and noise vying for your attention.
During your quest to obtain passive financial freedom, you found this website where so much time, energy and love is put into our posts, videos, and products.
Armed with the knowledge we’re sharing, all that’s left is for you to take action. I feel the quote by Gandhi above, perfectly articulates this sentiment.
Take action now, because right now is all you’ll ever truly have. Absorb as much knowledge as possible to ascend financially, socially and spiritually.
To consistently take action is to be aware of the one true secret to success.
That said, let’s jump into today’s ‘action’ items:
Make Your Listing Verbiage Fun & Conversational
Fancy copywriting is often associated with being a snake-oil salesman. Your listings can still stand out without tricking your customers into purchasing.
We’ll accomplish this by making our product listing verbiage fun and conversational.
Here’s an example:
“COMMON PANDA’S 5-POINT HAPPINESS CHECKLIST
- FREE shipping. No surprises or hidden fees.
- Safe payments via Stripe® and/or PayPal®
- 30 Day Money Back Guarantee – Just in case!
- Real humans on our support help-desk (sorry, no pandas there).
- Tracking number for EVERY order included.
We ALWAYS use encrypted SSL certificates for 100% security.“
Use Your Own Voice To Display Your Personality
Don’t try to be anybody else, because everybody else is already taken. Instead be yourself and let your own unique personality shine by using your own voice when writing your sales copy and listings.
People are keenly aware of authenticity and can tell when somebody is ‘putting it on thick.’
Display your character and transparency by coming from the heart and not trying to force anything.
For example, see how Rito listed the following product with his own voice:
“Little Panda™ Automatic Money Box
The Little Panda™ Automatic Money Box is absolutely the CUTEST automatic money box that you have seen.
When you drop a coin on this box – the panda realizes something is up, takes a sneak peek, and then steals it inside his box.“
Notice how the listing conveys a particularly personality? It may just be writing, but you can almost here Rito in your head as you read through.
Try an emulate this interactive and personable approach with your own listings.
Give Guarantees
With so many scammers and people just trying to make a quick buck, modern consumers not only want a guarantee, they need it.
They want to be guaranteed that whatever they’re paying hard-earned money for will perform as intended or they can expect full and prompt refund within a certain time frame.
Here are a couple examples from converting products:
“A PANDA’S GUARANTEE
Panda’s out on the hunt for some of the most unique products in the world – and he backs it up for a risk-free 30 day guarantee.
If you don’t have a HAPPY PANDA-LIKE experience, we will make it right for you so that you’re 100% satisfied.
Panda is happy when YOU are happy!
There’s absolutely ZERO RISK buying from the Common Panda official store – so send us an email if you need any assistance.“
Or..
“SamCart Do you offer a guarantee?
Yep! You’re backed by our 30-day Double-Double Guarantee. We’ll refund your money anytime during the first 30 days after your first payment if SamCart can’t double your sales.“
Guarantees like these build immediate trust and remove all risk. If your lead doesn’t purchase at this point, they’re likely not going to.
But we still have one more tactic to make believers of “on the fence” users…
Offer A Discount or A Trial Where Applicable
Who doesn’t want a hook up?
One of the best ways to get a purchase commitment is by offering a discount.
But don’t just say you’re giving them a discount, visually show them the value they’re saving.
Here are a couple great examples:
“Get Your First 14 Days FREE!
Start converting more visitors into sales & subscribers in 60 seconds from now.
Create Your FREE Account“
And this one…
“Little Panda™ Automatic Money Box
List Any Relevant & Pertinent Product Info
Now that the actual “selling” is out of the way, this next point is critical not only for your own reputation, but for overall customer satisfaction.
Always list any relevant and pertinent product info!
For instance:
- Sizing Charts
- Materials Used
- Warranty Details
- Country of Origin
- Allergy Information
- Washing Instructions
- Which Items It Pairs Well With
Alrighty, that will do it for Day 6 – Great work!
Questions, comments or just want to say hi? We love hearing from you below.
Success by choice, not by chance,
-David Aston
P.S.
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P.P.S. Click here for Day 7!
