Welcome back to Flying Start Online!
Last month We Scaled A Shopify Business To $1,000 Per Day.
If you’re new to FSO we build businesses from scratch every 30 days…
The Bizathon Challenge!
The Shopify theme has been a success, not just for us, but for many.
Because of this, we’re continuing with Shopify as the focus for Bizathon5.
This month we’ll document our journey to $30k a month.
Enjoy the video as Rito reveals the 4 mistakes killing your Shopify sales:
Today we’ll cover four mistakes we see so many Shopify store sellers repeating.
We’ll cut the BS and lay it out for you.
Your success is important to us, which is why we’re sharing this information.
Rito created his first Shopify store early in 2017… it was a total flop.
It failed in the sense that he didn’t make any money…
But during that “failure” he was able to figure out exactly what doesn’t work.
So in the grand scheme of things, it was actually a success.
There were 4 major mistakes being made with that fateful store.
These four mistakes are the same mistakes we see every single day.
Many other stores are sucking wind when they could be crushing it…
Here’s how:
4 Mistakes Hurting Your Shopify Sales
Fix these boneheaded mistakes and watch your Shopify store flourish…
Mistake #1 – Not Understanding The Product, Market Or Timing
We already discussed the product and market in a previous episode.
Now we need to discuss timing.
Imagine you have three spheres.
One sphere for the product, one for the market and a third for timing.
The goal is to have each overlap for a winning campaign.
When these sphere comes together, you and your customers benefit.
But…
If even one of these spheres fail, you will lose money.
This is why we recommend spending no more than $20 per ad test.
You should still be testing products.
But not spending much money on each until you’re making money.
For instance, we usually launch 2-4, $5 dollar ad sets per product.
This way we’re able to test 2-4 markets without cutting ourselves short.
The only factor remaining, is the timing.
If the timing is right, the $20 you spent on your ads will tell you as much.
Once you see sales coming in from a particular ad set, scale them!
By scale we mean increase the budget, as well as expand your targeting.
You expand targeting by duplicating your winning and modifying them.
Modify interests, genders, demographics and locations.
Mistake #2 – Not Realizing Why People Buy From Dropshippers
Most people will become aware of your products from their phones.
Either via Facebook or Instagram ads.
They’re browsing their friends feeds, and then come across your ad.
If it’s the right product for that audience, they’ll stop to view your content.
They’ll impulse click, and if you’re scarcity is in play, they’ll likely buy.
This type of business is based quite a bit on impulse.
Most of what people do on their phones is oriented around impulse triggers.
Your Shopify store products, and ads need to cater to this.
They don’t know you or your brand.
But they quickly learn about you from your ads.
Any ad they see should be promoting a useful product to make their life easier.
This coupled with scarcity significantly increases your chances of a sell.
Mistake #3 – Not Engaging With Your Audience
You’re going to get many messages, emails and comments.
Especially if you’re advertising on Facebook and / or Instagram.
Once a product’s selling, you’ll begin to see engagement on your content.
Respond to every email, and as many comments as you can.
Even if it’s in another language, use Google Translate to respond.
Replying to prospects can be the difference between sales and bounces.
Similarly, responding to customers, will be the difference between refunds and brand advocates.
In regard to messages and emails…
You can literally install bots to automatically respond for you.
Pre-determine your responses to simpler, more common inquiries.
These instant replies are very much appreciated by your customers.
Once you’re seeing sales and your company’s growing, hire a V.A. for support.
Mistake #4 – Not Optimizing For Sales
When you optimize for sales, there are four things to account for:
- Price Points
- Critical Pages
- Loading Speed
- Emails
Test Different Price Points
You never know which price point is going to click with your audience and bring you the most sales at a profit.
Once you hit the sweet spot, you’ll know.
Nobody will notice if you change your prices a few dollars here and there.
Critical Pages
- Product Pages – Include your countdown timer, real time visitor count, security badges, product reviews, live messenger, and engaging copy.
- Cart Page – A converting cart page will have engagement in the form of a personal note or checkboxes edifying the next steps. They should also have your shipping policy reminder as well as your guarantee and security badges. Take a look at any CommonPanda checkout page for inspiration.
- Checkout Page – You want to ensure the color scheme and page accents match the rest of your website. And of course, you’ll once again want to have your security, and payment logos displayed prominently.
- Home Page – Your homepage should have clear navigation based on your primary categories. Feature “Top Collections” at the top, and your top few categories with popular products from each. You’ll also want to feature, “Hot Deals” which would be all of your products.
Loading Speed
No page on your website should take longer than 2.5 seconds to load.
Even 2.5 seconds is considered a long-time to wait for today’s internet.
If your store is loading slowly, consider removing apps.
Only use apps that are absolutely necessary and on the official Shopify store.
You can also optimize your images as this is a common site slow-down.
Google search for “image optimizer,” or hire a developer to help you (Upwork, AwesomeWeb or EasyOutsource).
With emails you’ve got two types.
The first type are autoresponders, which automatically send to your existing customers and subscribers alike.
The second type are newsletter promotions to your customers.
Once somebody has purchased from you, don’t forget about them. Email them at the very least once per week.
And regularly encourage them to buy again.
That’ll do it for Episode 2 – Great work!
Questions, comments or just want to say hi?
We love hearing from you in the comments below!
Success by choice, not by chance,
-David Aston
P.S.
If you’re not kept in the loop via our #Bizathon definitely sign up today.
P.P.S. Click here for Episode 3!
