The FSO Academy is your learning center for specific online marketing knowledge. We are a bunch of experimental online marketers and this is where we publish guides, findings, case studies, and tutorials on various types of online business strategies.
There are a LOT of strategies when it comes to marketing online – including but not limited to website building, funnels, research, traffic generation, conversion, optimization, and scaling.
Since there’s so much to cover, and information overload is pretty much guaranteed if you try to do all things at once – we’ve broken down the content in the Academy into various sub-topics and bite-sized pieces.
The FSO Academy
Buying traffic for an Email Business is a completely different ball-game because you need to first UNDERSTAND how traffic works. Not all traffic is... One big mistake I see marketers making is NOT using Facebook Retargeting and completely focusing on solo ads or other forms of traffic. Here’s... I can’t believe it’s been 9 whole days since I started this Challenge. Generally (when I’m not constrained with the 15-minutes rule), I would... Visual Copy matters. There I said it. Copywriting isn’t just about words. It’s about how you present those words. It’s about keeping in flow... An effective pre-sell page does more than just pre-selling. There are several key concepts to create a pre-sell page for optin funnels. We will... The important thing to remember with opt-in pages – that I see a lot of marketers forgetting – is that it needs to work... Hooks are super-important in Copywriting because they guide your users to take action. A great hook compells the reader to keep moving forward in... Visualizing a funnel is important because it gives you an idea of what assets you need to build and in which order. In today’s... WordPress is a god-send for us because it’s a solid platform for rapid website development. It doesn’t take much time to get used to... The #1 rule of choosing a brandable domain name for your list building campaign is: Don’t overthink it! In today’s live stream (Day 2/30)...