How can you fully utilize the power of words to maximize your marketing?
It doesn’t matter if your selling affiliate products, digital products, or even physical products, implementing proven copywriting tactics will maximize sells and take your business to new heights.
In fact, copywriting is often what makes or breaks online businesses.
Enjoy the video as Rito explains the copywriting tactics to utilize with Shopify:
Writing effective copy is a skill that brings together your values, tone of voice, and key messaging.
Good copywriting addresses the needs and wants of your audience.
Great copywriting will sell your products and services, so you don’t have to.
Today we’ll be upgrading your copywriting skills.
Specifically your copywriting skills when applied to a Shopify eCommerce business.
When it comes to running a successful business, you need sales to stay afloat.
Without sales, your business will fail.
Copywriting Is A Learned Skill
Copywriting is a learned skill.
It’s not something the “gurus” are born with.
You learn it by doing it.
The more you do it, the better your skills become.
Research, observe and practice.
The Goal Of Effective Copywriting
Effective copywriting entices specific emotions.
The amazing thing is that you can evoke all of these emotions with words.
Eventually you’ll get to the point where you can induce any emotion at will.
Simply utilizing effective copywriting.
People buy results and experiences pertaining to a particular product.
Not the actual product.
It’s your job to convey these results and experiences with your copywriting.
Think about it like this…
People had a particular life before a product, and will have a particular life after purchasing a product.
Taking them on a visual journey through words to get them seeing the transformation for themselves.
The best way to begin grasping effective copy is to do a search for “Copywriting Power Words.”
Power words are integral, emotion inducing words that are going to be strategically integrated into every piece of copywriting you’ve ever seen.
For instance, words like:
Here’s a great video showing how to Figure Out A Copywriting Hook.
And here’s another revealing how to Get Rid Of Writer’s Block.
Another effective way to hone your copywriting skills is by observing and making notes of effective campaigns, sales pages and blog posts you come across while surfing the interwebz.
In fact I’ve never met a (savvy) marketer who didn’t keep and regularly update a copywriting swipe file.
Swipe files are collections of material kept by creatives for easy reference, consisting of great material you can learn from.
If you’re just starting out, you’ll probably want to start making one and be prepared for your next assignment.
These are the 10 Ways To Write Damn Good Copy.
You get better at writing by writing.
It doesn’t matter if you’re writing an eBook or the descriptions for your Shopify store listings, practice makes perfect.
It’s nearly impossible to create, and sustain a successful online business (Shopify store or otherwise) without writing.
That said, I’d make it a point to write every day, multiple times a day.
The more you write, the better you’ll get. Plain and simple.
Again, writing, copywriting or otherwise, is a skill, and like any other skill, you have to practice get better.
Write for yourself, write for a blog, write for your product listing descriptions, write your ads.
Write just to write, and try to have fun doing it.
I promise that it gets easier after awhile if you practice often.
That’ll do it for Episode 26 – Great work!
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