4 Ways To Find High Converting Shopify Store Products (Day 4/30) #Bizathon3

Each month at FSO we build new businesses from Scratch in 30 days – The Bizathon Challenge!

This month we’re building a profitable Shopify store from the ground up.

And yesterday we covered 7 Shopify Mistakes to Avoid If You Want Sales.

Now we’re revealing how to find “Converting Shopify Products” to sell in your own store.

Follow along with Rito in the video as he demonstrates how to identify hot Shopify products:

All it takes is one winning product to have a successful online business.

Once you find the first winner it’s much easier to quickly scale your store to 5 or 6 or 600 successful products from there.

People have scaled their entire Shopify Stores to more than 7-figures with only a single high converting product.

I’m not saying you’re going to launch a store and immediately make a million dollars.

But we are going to test 15 products and show you how to take a positive step toward that 7-figure payday.

Remember to leave emotional connection to these products at the door- we strictly need to identify what converts for your audience…

4 Ways To Find High Converting Shopify Store Products:

As you implement the techniques we’re showing you, be sure to keep track of any URLs of products you want to promote.

Find A Store You Like & Copy Their Best Sellers

First things first, we need to see what’s already working on Shopify. 

This next little trick is going to give you great insight into your competitors sales…

Locate any Shopify store you’re attracted to and type the following code after the store URL:

www. InsertShopifyStoreName .com /collections/all?sort_by=best-selling

Now you can see the bestsellers for any Shopify store. 

Utilize this technique to help populate your own store for our 15 product test. 

Take Advantage of AliExpress

Our journey now takes us to AliExpress – an online retail service made up of small businesses (predominantly in China but elsewhere too) offering products to international online buyers. 

AliExpress has more sellers drop-shipping products than any other company. And we’re going to locate hot sellers to offer on our own Shopify store as part of the initial 15 product test.

Here’s how to find top selling products on AliExpress:

• Click “Best Selling” from the homepage. This will reveal two tabs – ‘Hot Products’ & ‘Weekly Bestselling.’ Either of these tabs will reveal top selling products in real-time.
• Now scroll through making now of the URLs to products you like.

I would avoid Halloween products on this short of notice.

Sometimes shipping can take longer than anticipated and you don’t want unhappy customers. It doesn’t just apply to Halloween, never sell holiday products on short notice. 

Utilize Facebook Search Data

Facebook will play key roles in your Shopify store success, so I’ll be mentioning it often.

For the sake of today’s post, here’s how Facebook reveals popular products:

• Begin by logging into FB and clicking their search bar at the top.
• Type “50% Off Free Shipping”
• Click “Posts”
• Edit the date to the current month from the lefthand sidebar. 

The goal here is to locate products with a large amount of shares and likes within a relatively short period.

Click on the date of a post with many shares to locate the URL of the product it’s promoting. 

You can use the exact same technique but instead of selecting “posts” you can choose videos.

For instance:

• Login to FB and click their search bar at the top.
• Type “50% Off Free Shipping”
• Click VIDEOS
• Edit the date to the current month from the lefthand sidebar. 

Boom!

Now focus on identifying product videos with high amounts of shares. 

Don’t choose product posts or videos that first appeared multiple months or more ago. Other sellers likely already saturated the market on those particular products.

Use Commerce Inspector Chrome Extension

If you’re not already using Chrome as your web browser, you’ll want to be so you can take full advantage of this one.

After you’ve installed Chrome, install the Commerce Inspector Extension.

You’ll now be able to see all sorts of intimate data on any store.

You can discover when certain products first began selling, revenue, units moved etc – all in real-time..

After we decide on the 15 products to promote as part of our test batch, we’re going to create a FB ad for each. This will reveal which product converts best.

But we’ll cover that in an upcoming post. 

That’s a wrap for Day 4 – Great work!

Questions, comments or just want to say hi? We love hearing from you in the comments below.

Success by choice, not by chance,

-David Aston

P.S.

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P.P.S. Click here for Day 5!