Hooks are super-important in Copywriting because they guide your users to take action.
A great hook compells the reader to keep moving forward in your funnel.
In today’s “15-Minute Sprint”, I explained some important elements of hooks for copywriting and also explained the hook that I will be using in my brand new Email Business.
Copywriting Hook Concepts
These are some important elements of a nice hook:
If your hook ain’t mysterious enough, the reader won’t be engaged and they will definitely not take action. Adding a little bit of mystery to your copy makes the reader read more.
#2. Ask A Question
Your copy must make the reader ask themselves either one of these questions:
- How is that possible?
- What IS that?
#3. Internal Conversation
The hook needs to make the reader stop and think. Make him/her have an internal conversation with themselves even if just for a second.
#4. Hit a Pain Point
Figure out a pain point. This is why I recommend selecting a niche that you are passionate about. Because if you’re passionate about a niche – you’re probably invested enough in that niche to know the pain points already.
A little hope can go a long way in making the reader take action and engage with what you have to offer.
How To Find Great Copy Hooks
#1. Copy Hack
Russell Brunson made funnel hacking popular – so you probably already know the basics. All you need to do is copy hack and try to figure out WHAT are the hooks that your competitors/peers are using and then use them.
#2. Analyze Landing Page
Since we’re going to promote products as an affiliate – it makes sense to take a look at the landing page where we’ll be sending all our pre-sold traffic. These are the types of copy you should analyze:
- Opt-In Pages
#3. Get Access To Ads
To analyze ads of the product you want to promote – you need access to them. So how do you see them if they don’t target you.
You can’t access their ‘Ads Manager’ – not unless you know them personally.
There’s an easy way. Simply visit all their landing pages. Fill out your email address if it’s an Opt-In form.
If they’re doing any sort of retargeting (which most serious companies do nowadays) – you should start seeing their ads in Facebook and other websites you visit.
And when you see them – if it makes you stop – take a mental/physical note of that ad.
#4. Insert a Twist
While it’s perfectly fine to run with the copy that’s already proven to work – I do recommend adding your own twist because you want your new subscribers to REMEMBER you. Otherwise, there’s no point building that email list.
#5. Affiliate Creatives
When you sign up for an affiliate program – in most cases you will get access to email swipes, banners, and other creatives that can help you figure out a nice hook. Again – twist that hook.
Examples of Great Hooks
Dollar Shave Club – No one had even thought that they could get razors and blades shipped to their house every month for just $1. Add to that – an interesting YouTube ad – and you have yourself a Billion dollar company
Purple Mattress – I recently came across their ad on Facebook and the hook is brilliant. They prove their mattress is amazing by placing eggs on it and then sitting down on it – or by sandwiching the eggs between a large sheet of glass and their mattress.
The hook we’re using for the Bizathon Challenge is:
Yeah – I drew out Inbox Blueprint’s 5-Step system on a paper napkin and we’ll be using that as a hook in our copy.
How This Ugly “Napkin Sketch” Helps Me Build
Profitable Mini-Businesses Easily…
Here’s a snap of me with the napkin – that we’ll be using as a creative for our opt-in page and maybe even Ad copy.
I recommend you check out Anik Singal’s Copywriting Academy to polish your Copywriting skills. It’s a skill that every single business person must have.
I look forward to reading and replying to your comments below 🙂
2 Replies to “Figuring Out A Copywriting Hook For Your Opt-In Funnel…”
First of all. I want to thank you for the initiative that you took to push us further in the Email Marketing field. I have accepted the 30-Day Challenge and I’m doing pretty good so far, but the problem is I don’t have a Blueprint account since I don’t have the registration fee. Do you know a similar website to Blueprint that has a Launchpad and I can build an Optin-Page for free to continue with the same procedure
Thank you for your kind words Mackens. Sendlane has some decent landing pages built-in. You could also use ClickFunnels (costs $97 a month) or Leadpages ($25/mo Basic Plan)