Welcome to Day #5 of the First Sale Sprint Challenge!
First things first, if you haven’t started with Shopify, you’ll want to by clicking here.
This week we’re building a profitable Shopify store from the ground up!
Only it’s not our store. We are building this store for one of our students.
Today we cover the first steps you’ll need to take in order to be successful with Shopify and drop shipping.
Follow along as Rito simplifies the setup process right before your eyes:
We’re not even 7 days into the First Sale Sprint and Nigel’s store (UrbanSigma.com) has already gotten its first sale!
In fact this not only puts Nigel at a profit already, but it occured within 5 hours of his very first Facebook ads being live.
Tremendous start and a great indication of things to come.
Once your first sales begin to come in, you’ll need to begin fulfilling the orders via AliExpress drop-shipping, ZeroUp or Oberlo.
You’ll also need to start trimming up your ad sets – scaling what’s converting, and pausing what’s not.
That all said, let’s take a look at the Facebook Advertising Stats for Nigel’s store.
Facebook Advertising Metrics To Track
When advertising your Shopify store on Facebook, there are several metrics you can track.
Many of which are not that important to the long-term success for your business.
Here are the only metrics to keep an eye on:
- Campaign Name
- Website Purchases
- Amount Spent
- Amount Spent Today
- Website Purchases Conversion Value
- Cost Per Website Purchase
- Website Purchase ROAS (Return On Ad Spend)
- Website Adds To Cart
- Cost Per Website Add To Cart
- CPC (Cost Per Link Click)
- Unique Outbound Clicks
- Unique Outbound CTR (Click Through Rate)
- CPM (Cost Per 1,000 Impressions)
Here’s how to clean up your ads manager account so that only the aforementioned metrics are displayed:
From within your Facebook Business Account, click on “Ads Manager,” then select “Campaigns.”
You should now see a tab toward the top center of your screen that says “Columns: Performance” with a drop down arrow…Click it.
On the right side of the screen that appears, you’ll notice 14 columns already selected.
Click the X next to each of the metrics that we have not listed above.
Use the search feature that’s also on that new screen to search for and add any metrics you don’t see listed.
You should have 16 columns of custom metrics discplaying once you have done this.
Don’t forget to click, “Apply.”
It may seem like a lot, but these particular metrics allow you to make some powerful informed decisions regarding your business.
Integrate MailChimp With Your Shopify Store Sales
We’ve got to be able to stay in touch with our customers, not only for ongoing service, but for continued sales.
Once logged into both your Shopify store and your MailChimp account, do the following:
- From within MailChimp, hover over your profile ID and select “connected sites”
- Click “Get started” followed by “Shopify”
- The next page will ask for your Shopify store URL – Paste it accordingly and click “Next”
- On the next screen, click “Install app”
- Now choose the list you want customers to be added to upon purchase then click “Next”
- You see something that says “Your Store Is Connected” – click “All done.”
- Ensure this message is set to go out “As Soon As Subscribers Join Your List”
Now that MailChimp and Shopify are connected your customers will automatically be added to a customer email list.
Aside from updates and order information, you can now automatically send emails to customers who abandon a cart, or looked at a certain product.
Create A Welcome Email That Contains A Discount
People who have already bought from you are likely to purchase again with a little bit of incentive – in our case a 20% discount.
Not only are you welcoming new customers into the family, you’re showing your thanks by offering an awesome discount. This will make people feel special, and like they owe you, both of which help your odds of a repeat customer.
Here’s how to create a welcome email with a Shopify discount from within MailChimp:
- Start by creating your Shopify discount code if you haven’t already -> Shopify Dashboard -> Discounts -> Enter your code -> Save
- Now head over to MailChimp and open your customer list and Click “Next” and select “Design email.”
- Now fill out the details according to your own brand and click “Next.”
Pause Ad Sets That Aren’t Performing
At this point, we’ve already been running Facebook ads for our initial Shopify store products for at least 24 hours. Whatever hasn’t gotten many impressions or clicks up to this point, likely won’t.
In order to maximize our conversions, while conserving our budget, it’s important to pause any under performing ads.
Don’t get emotionally attached, as running a successful business is a numbers game.
Any ad sets that have already seen sales, we are going to leave running for now.
For all the other ads that haven’t sold anything yet, we are going to look at the cost per click. Anything that is several dollars per click, will be immediately paused.
As for the remaining ads that haven’t converted yet, they still have a low cost per click. So we are going to allow FB to continue collecting data and let these ads run a bit longer to see if they don’t begin to convert.
Begin Fulfilling Orders (With ZeroUp)
If you’re not yet familiar with ZeroUp, I suggest you get acquainted with this post.
Now, for those who have already purchased and installed ZeroUp, we like to fulfill orders using their Chrome Extension which comes with the software.
Here’s how to fulfill Shopify Store orders with ZeroUp:
- From within ZeroUp and next to any order, click “Buy Via Extension.”
- You may be prompted to login to AliExpress if you have not already.
- Once logged in to AliExpress, ZeroUp literally places the product order.
- ZeroTake the Customer info from Shopify, added the product to the cart and prepared all checkout information – all that remains is for you to click “Confirm & Pay”
Boom! You literally just drop-shipped your first order.
Take advantage of the technology that’s available to you in order to make like easier and your business as profitable as possible.
That’ll do it for Day 5 of the First Sale Sprint – Well done!
Questions, comments or just want to say hi? We love hearing from you below.
Success by choice, not by chance,
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P.P.S. Click here for Day 6!