Facebook Ads is a BEAST!
But it’s not for the faint hearted.
You will lose money before you strike a profit – accept that fact.
Each campaign and ad is different – and there are a lot of strategies you can apply to your campaigns.
In today’s 15-Minute Sprint, I drew out a basic Facebook Ad Map which will help me get a better idea on my campaign structure, and then I edited the MUTED ad (made it 1:1 aspect ratio), and finally launched a BUNCH of adsets.
Facebook Ad Map
The MAIN objective I’ve chosen for our first campaign is: CONVERSIONS.
I might try out the ‘Link Clicks’ objective if time permits.
Our landing page assets are:
- ClickFunnels Optin Page
- OptinLabs Quiz (coming soon)
- Launchpad Optin Page
- Inbox Blueprint Webinar Reg Page
I’ve already discussed how we group ‘Countries’, ‘Bidding Strategies’, and ‘Interests’ as permutations in my Facebook Ad Strategy yesterday.
The ‘Retargeting of Leads’ campaign we created earlier is performing well – but we still need a few more ad sets – built around WHEN a person opted in.
The reasoning is simple:
If a lead keeps seeing the ad for a long time (say 30 days) – then they will lose interest in it pretty quickly and Facebook will SLAP us with high cost per clicks.
Keeping that in mind, I created a new audience: Leads within the last 15 days.
For these leads, I will hit with a different angle: The Trump/Obama angle.
The cool part is we already have the copy done in our autoresponder email.
I’ve mentioned earlier it’s very important to leverage all your existing assets.
We don’t even realize but we already have plenty of assets to play around with.
For the “Visitor Retargeting” campaign – we will need to try some different landing pages. We REALLY need to convert as many as possible into leads.
Remember: Retargeted visitors are MUCH more likely to take action in the future.
Since the live stream ended, the new ad sets we created today have already been approved.
In some cases, the MUTED ad is performing better. See the reason why you always need to play around with multiple creatives.
In other good news, the traffic from Tier-1 has slowly started converting into leads. Check them latest stats:
Tomorrow, we start working on the next phase of the process: Quizzes
I’ll be sharing more stats about solo ads and FB ads tomorrow.
If you’re looking to make the most out of your own Email Business, make sure you join Inbox Blueprint!
I look forward to reading and replying to your comments below:
