The Missing Link For Your Facebook Ads Success (Bizathon6 Episode4)

Today we cover the missing link for Facebook Ads Success.

If you’re new to the realm of Facebook Advertising, definitely check out our three part series:

If you’re familiar with Shopify and Facebook Ads, but still haven’t hit it big, watch this:

At this point we’ve scaled multiple products beyond $1,000 of individual sales.

And we’ve done this utilizing the same Facebook advertising pattern.

So what exactly is the missing link between winning and losing Facebook Ads?

Within our DOer group, people are reporting that it’s difficult to scale their Facebook ads / business beyond a certain point.

Their biggest struggle coming via interest expansion.

Facebook Advertising Pattern Of Success 

Whenever we test new products, we create three ad sets on Facebook. 

We cover the specifics of each ad set in Stage 2

And depending on which, if any ad sets convert well, we know what’s winning and why. 

We duplicate any winners, modify the bid, expand the interests, rinse and repeat until we stop seeing positive results.

At times there will be several ad sets promoting the same product. Each of them beginning with a $5 ad spend. 

Once we have several ad sets generating an ROI greater than 3 ROAS, we’ll be creating lookalikes. 

For every 100 purchases, up to 300, we create a lookalike audience for whichever product we’re promoting. 

The Point Of Interests

Once you hit the 300 purchase milestone, more of your interest specific ad sets won’t perform as well.

You’ll be counting on the lookalike audiences from there on out for conversions.

Let’s dive into three of our winning products, and the exact Facebook strategy used for each. 

Winning Product Facebook Ads

The first things first, we need to know our Interest Categories:

  1. Niche Keywords
  2. Brands
  3. Websites
  4. Fan Pages
  5. Associations/Clubs
  6. Tangent Keywords

 The cool thing is that Facebook suggestions will guide you as you’re defining your interests.

There are three ad sets you need to create for each product you’re going to launch:

  1. Broad Interest
  2. Tangent Keywords
  3. Brands And Additional Keywords Related To The Products

Product #1 – External Mobile Phone Zoom Lens

  1. Niche Keywords -> Mobile Photography
  2. Brands -> iPhone
  3. Websites 
  4. Fan Pages 
  5. Associations/Clubs 
  6. Tangent Keywords -> Mobile Phone Accessories, Zoom Lens

Narrow the Audience by clicking “Narrow Audience” and typing/selecting “Engaged Shoppers.”

Now underneath your initial keyword which was “Mobile Photography” click, “Suggestions.”

Choose, “iPhoneography,” “Camera Phone” and “Amateur Photographer.”

Your potential Audience Reach is now 473,000.

We recommend advertising to an audience size of 100,000 to 1 million people. 

That was just the first ad set, but now we’ve still got two more to create for our initial tests.

We’re now going to create a second ad set that targets tangent keywords.  

Maintaining the narrowed audience that focuses on “Engaged Shoppers.”

Add the following Keywords:

  • iPhone Accessories
  • Mobile Accessories
  • Mobile Phone Accessories

The third Ad Set will focus on a related brand keywords.

In this case, “iPhone.”

With a narrowed audience keyword of “Zoom Lens.”

That’s it for this particular product.

These are the three exact ad sets we’d use ourselves, to determine whether or not this is a winning product.

Product #2 – Charm Bracelet

  1. Niche Keywords -> Charm Bracelets
  2. Brands –> Cartier
  3. Websites
  4. Fan Pages
  5. Associations/Clubs
  6. Tangent Keywords -> Bracelets, Fashion Lovers

Narrow the Audience by clicking “Narrow Audience” and typing/selecting “Engaged Shoppers.”

Now above that narrowed audience, add your initial keyword which is “Charm Bracelets.”

Remember we recommend targeting an audience size of 100,000 to 1 million people. 

We’re now going to create a second ad set that targets tangent keywords.  

Maintaining the narrowed audience that focuses on “Engaged Shoppers.”

Add the following Keywords:

  • Bracelets

And expand interests by adding the following behavior:

  • Fashionista

Never have an interest in the same field as behaviors. 

The third Ad Set will focus on a related brand keywords.

In this case:

  • Cartier
  • Tiffany
  • Swarovski

With a narrowed audience keyword of ” Charm Bracelet.”

That’s it for this particular product.

These are the three exact ad sets we’d use ourselves, to determine whether or not this is a winning product.

Product #3 – Bike Light

  1. Niche Keywords -> Cycling, Mountain Biking, Road Biking
  2. Brands -> Specialized
  3. Websites
  4. Fan Pages
  5. Associations/Clubs -> I love Cycling, Cycling Club
  6. Tangent Keywords -> Outdoors, Hiking, Camping

Our first ad set for the bike light will contain the following keywords:

  • Cycling
  • Mountain Biking
  • Road Biking

Narrow the Audience by clicking “Narrow Audience” and typing/selecting “Engaged Shoppers.”

We’re now going to create a second ad set that targets tangent keywords.  

Maintaining the narrowed audience that focuses on “Engaged Shoppers.”

Add the following Interest Keywords:

  • Outdoors
  • Hiking
  • Camping

The third Ad Set will focus on a related associates/clubs.

In this case, “I love Cycling, Cycling Club.”

With a narrowed audience keyword of “Cycling.”

That’s it for this particular product.

These are the three exact ad sets we’d use ourselves, to determine whether or not this is a winning product.

That’ll do it for Episode 4 – Great work!

Questions, comments or just want to say hi?

We love hearing from you in the comments below!

Success by choice, not by chance,

-David Aston

P.S.

If you’re not kept in the loop via our #Bizathon definitely sign up today.

P.P.S. Click here for Episode 5!

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How I Acquired 2,067 Leads In 15 Days Using The L.I.F.T. Method!

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