Today we cover Stage 2 of our Facebook Ads Strategy for Shopify Stores.
Stage 2 focuses on taking you from $0 to your first $1,000 online.
If you missed Stage 1, go back and check it out here.
Enjoy the video as Rito reveals a simple system for generating sales:
The system you’re about to learn has been tested on multiple fb ad accounts.
Not only my own as well as Rito’s, but our clients as well.
Remember, this is a numbers game.
Leave emotion out of it.
Scale what works, disable what doesn’t.
The greatest challenge for dropshippers is finding the best product for a specific audience.
There are 3 phases to cover within Stage 2…
- Phase 1 – Pre Launch
- Phase 2 – Launch
- Phase 3 – Post Launch
Let’s dive in!
Phase 1 – FB Ads Pre Launch
The first thing you should do, is familiarize yourself with Facebook’s Advertising Policies.
After you’ve thoroughly gone over their policies, create an audience of website visitors from the past 90 days.
This audience of website visitors, will actually be excluded from your ads.
The next aspect of Phase 1 is to understand the rules of advertising engagement for 2018…
Note – One Product. One Campaign. One Ad. Three Ad Sets.
- Website Conversion -> Purchase… Always
- Daily Budget -> $5
- Exclude “Website Visitors In Last 90 Days”
- Country -> United States
- Age 23-65+
- Gender -> All; Unless You’re Promoting A Gender Specific Product
- Mobile FB Feeds
- Automatic Bidding
- 7 Day Click
- Audience Size -> 100k to 1 Million
- Image Ad or Video Ad Only! No Carousel or Canvas
Interests will be the only thing that changes within each ad set.
The final piece to phase 1 is preparing your ad creatives.
Phase 2 – FB Ads Launch
In order to launch your ads, simply follow the FB Ads rules I’ve mentioned above.
The only thing that will change for each ad set is the targeting.
In order to better help you understand targeting, we’re going to divide interests into categories.
We’ll divide our interest categories into 6 segments…
- Niche Keywords
- Fan Pages
- Tangent Keywords
Facebook suggestions will appear and help guide you.
The second part of the FB Ads launch process is to duplicate your ads.
Duplicate the ad you just created and modify the interests for each.
Phase 3 – FB Ads Post Launch
This final phase requires you to utilize our first sale chart featured above.
The chart provides a no-brainer method to analyze every ad set you create from here on out.
Here’s how to read it:
After the first day your ad is live, it should have spent $5.
If the number of clicks on that ad set is less than 3 after 1 day, close that ad.
After an ad has spent $10, but has not seen 3 or more add to carts (ATC) close the ad.
Finally, after the ad has spent $15 dollars (day 3), but the return on ad spend is less than 3, close the ad.
If you follow this guide, and stick to the numbers, you’ll begin easily identifying your winning products and ads.
That’ll do it for Episode 21 – Great work!
Questions, comments or just want to say hi?
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