Rito Entrepreneur, YouTuber, Digital Marketer. Founder of Flying Start Online. Dream big, make it happen, and just do what needs to be done!

$10k With Shopify – FB Ads Stage #3 For Dropshipping In 2018 (Bizathon5 Episode24)

2 min read

Shopify Facebook Ads Strategy Stage 3

Welcome back! 

Today we reveal Stage 3 of our Proven FB Ads Strategy!

Stage 1 covered the Facebook Advertising basics for you.

Stage 2 was all about finding your winning ad sets.

And finally, stage 3 will scale your ads!

Enjoy the video below as Rito walks you through our scaling process:

The Shopify Facebook Ad strategies you’re learning today are more than capable of taking your business to $10k monthly revenue.

For this to work properly, we need you trust these strategies.

We’ve spent $10’s of thousands of dollars in order to discover the strategies working right now in 2018.

But it’s not going to work as well if you try to associate 10 other strategies from 10 other “experts.”

Focus on 1 Shopify facebook ads strategy at a time so you can prove to yourself, exactly what works.

By following our stage 1 and 2 videos, you should be able to identify at least one profitable product and ad set. 

From that 1 profitable Shopify Facebook ad…

You can implement our 4 Phase Approach to scaling!

Phase 1 – 10% Rule

Once you find your winning product/ad combo, increase or decrease the daily budget by 10%

This increase or decrease should happen every 48 hours.

Only update the Facebook Ads daily budget between 12am-5am.

  • Increase if your ROAS is greater than 3x the ad spend
  • Decrease if your ROAS is less than 3x the spend
  • Disable the ad if your ROAS is less than 2

The date range for checking the ROAS (return on ad spend) is the past 7 days.

Phase 2 – Double Trouble

This phase begins as soon as you identify your first profitable ad set.

The first thing you’ll do is duplicate the profitable ad set.

Only modify the budget of the duplicated ad.

And after you spend $15-$20 per ad, check on your data.

If your ROAS is greater than 3x times your spend, duplicate that ad.

Double the daily budget.

Continue this trend for each consecutive winning ad. 

So for instance $10 daily ad spend is duplicated and changes to a $20 dollar budget.

And if that new ad with the $20 daily budget does well, it will be duplicated and the new budget will become $40.

Phase 3 – Triple Effect

Phase works in sync with Phase 1 and Phase 2.

Duplicate the winning $5 ad from Stage 2 and simply modify the interests.

Follow our Interest Categories Blueprint…

We divide our interest categories into 6 segments:

  1. Niche Keywords
  2. Brands
  3. Websites
  4. Fan Pages
  5. Associations/Clubs
  6. Tangent Keywords

We suggest creating 3 new ad sets per day, following our First Sale Chart along the way.

The goal is to identify 4 profitable ad sets.

Once you do, simple implement Phase 1 and Phase 2, again.

Phase 4 – Retarget

Implement phase 4 once you’ve reached 20 purchases of a product.

Once you reach the 20 purchase threshold for that product, create two new audiences.

  • Audience 1 – Visited Your Site But Didn’t Add To Cart After 3 Days
  • Audience 2 – Added To Cart But Didn’t Purchase After 3 Days

Now that these two new audiences are created, create 1 ad set for each audience.

Then create 2 ads for each ad set.

  • First Ad – 10% Coupon Ad Copy With Same Ad
  • Second Ad – 10% With Carousel

There are plenty of strategies to continue scaling your business beyond $10k per month.

Start with these and keep an eye out for our upcoming posts.

That’ll do it for Episode 24 – Great work!

Questions, comments or just want to say hi?

We love hearing from you in the comments below!

Success by choice, not by chance,

-David Aston


If you’re not kept in the loop via our #Bizathon definitely sign up today.

P.P.S. Click here for Episode 25!

Rito Entrepreneur, YouTuber, Digital Marketer. Founder of Flying Start Online. Dream big, make it happen, and just do what needs to be done!

3 Replies to “$10k With Shopify – FB Ads Stage #3 For…”

  1. Hi rito.. I followed Stage 1 and 2 just like you said but I did not get any Add to Carts from any of the 3 ad sets. I am gonna try new interests now. Should I make a new campaign for that or should I change the interests and continue with the old one?

    Also please suggest what should be my next move?

    1. Hi Rito
      I didn’t understand your 10% rule quite well.
      I have a winning adset. So as informed by you I have increased budget by 10 %
      Now the confusion starts here.
      You said the increase or decrease shall be done every 48hours.
      If ROA>3 Increase or else decrease.
      But you also said the ROA has to be checked for Past 7 days.
      My confusion is
      Lets say Day-1 (after finding winning adset)increased my budget by 10%.
      Day-3 ,Now what shall I check ROA of Past 7days or ROA of these 48 hrs.
      Please clarify

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