Today we reveal Stage 3 of our Proven FB Ads Strategy!
Stage 1 covered the Facebook Advertising basics for you.
Stage 2 was all about finding your winning ad sets.
And finally, stage 3 will scale your ads!
Enjoy the video below as Rito walks you through our scaling process:
The Shopify Facebook Ad strategies you’re learning today are more than capable of taking your business to $10k monthly revenue.
For this to work properly, we need you trust these strategies.
We’ve spent $10’s of thousands of dollars in order to discover the strategies working right now in 2018.
But it’s not going to work as well if you try to associate 10 other strategies from 10 other “experts.”
Focus on 1 Shopify facebook ads strategy at a time so you can prove to yourself, exactly what works.
By following our stage 1 and 2 videos, you should be able to identify at least one profitable product and ad set.
From that 1 profitable Shopify Facebook ad…
You can implement our 4 Phase Approach to scaling!
Phase 1 – 10% Rule
Once you find your winning product/ad combo, increase or decrease the daily budget by 10%
This increase or decrease should happen every 48 hours.
Only update the Facebook Ads daily budget between 12am-5am.
- Increase if your ROAS is greater than 3x the ad spend
- Decrease if your ROAS is less than 3x the spend
- Disable the ad if your ROAS is less than 2
The date range for checking the ROAS (return on ad spend) is the past 7 days.
Phase 2 – Double Trouble
This phase begins as soon as you identify your first profitable ad set.
The first thing you’ll do is duplicate the profitable ad set.
Only modify the budget of the duplicated ad.
And after you spend $15-$20 per ad, check on your data.
If your ROAS is greater than 3x times your spend, duplicate that ad.
Double the daily budget.
Continue this trend for each consecutive winning ad.
So for instance $10 daily ad spend is duplicated and changes to a $20 dollar budget.
And if that new ad with the $20 daily budget does well, it will be duplicated and the new budget will become $40.
Phase 3 – Triple Effect
Phase works in sync with Phase 1 and Phase 2.
Duplicate the winning $5 ad from Stage 2 and simply modify the interests.
Follow our Interest Categories Blueprint…
We divide our interest categories into 6 segments:
- Niche Keywords
- Fan Pages
- Tangent Keywords
We suggest creating 3 new ad sets per day, following our First Sale Chart along the way.
The goal is to identify 4 profitable ad sets.
Once you do, simple implement Phase 1 and Phase 2, again.
Phase 4 – Retarget
Implement phase 4 once you’ve reached 20 purchases of a product.
Once you reach the 20 purchase threshold for that product, create two new audiences.
- Audience 1 – Visited Your Site But Didn’t Add To Cart After 3 Days
- Audience 2 – Added To Cart But Didn’t Purchase After 3 Days
Now that these two new audiences are created, create 1 ad set for each audience.
Then create 2 ads for each ad set.
- First Ad – 10% Coupon Ad Copy With Same Ad
- Second Ad – 10% With Carousel
There are plenty of strategies to continue scaling your business beyond $10k per month.
Start with these and keep an eye out for our upcoming posts.
That’ll do it for Episode 24 – Great work!
Questions, comments or just want to say hi?
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P.P.S. Click here for Episode 25!