Your squeeze page is one of, if not the most important aspect of your website.
Also known as an opt-in page, its sole purpose to collect user emails.
There are a number of different techniques to acquire these emails.
From special discounts to a free report, the end goal remains.
Build a large email list of subscribers.
Email marketing has the ability to exponentially increase ROI, Engagement and Profit.
But if your squeeze page sucks, you’re leaving money on the table.
Here are 11 ways to immediately improve your squeeze page…
1. Always Use Social Proof
The most efficient way to get somebody to trust you is to show that other people trust you.
Without trust, people are not going to opt in to your squeeze page.
It’s good practice to show testimonials of your products or service whenever you’re asking people to take an action.
Here’s an example from ExpertPhotography.com:
2. Transparent Policy Pages & Contact Info
Humans are intuitive.
If you don’t have your policy pages and contact info readily available, you’re going to appear untrustworthy and shady.
Prove you’re honest and reputable by having clear and easy to understand policy pages and contact info.
These are the policy pages to always include (if applicable to your business):
- Shipping Policy
- Privacy Policy
- Refund Policy
- Terms of Service
- Disclaimer
And when it comes to your contact page:
- Live chat goes a long way
- Offer an email contact form
- Have a phone number or answering service
- Install a Google Map of your company location
Rito has done a great job with CommonPanda.com:
3. Let People Know You’re User Friendly
When it comes to squeeze pages, everybody and their mother seems to have one.
Why should your prospect opt-in to yours and not another?
It’s because you’re user friendly…
- Fully Responsive Across All Devices
- Easy To Use/Understand
- Found On Facebook
- And Fully Secured
Check out the sophisticated simplicity of KissMetrics.com:
4. Guarantee Your Products & Services
An honest business person will back their products or services.
If you believe in whatever you’re promoting, than stand behind it.
Make a guarantee.
Better yet, offer to give them something else for free if they don’t love it.
You often see people offering 30, 60 and even 90 guarantees on paid products.
Why should a free product be any different.
You’re asking people for something incredibly intimate – they’re email.
Make it worth their while.
Ryte.com believes in their service so much, they let you try it for free:
5. Grab Attention With Your Headlines
Your headline is the first thing people look for and see.
It needs to captivate and intrigue, or they won’t optin.
Use trigger words and fascinations to describe the benefit.
Look at the title of this post for example;
“11 Ways To Immediately Improve Your Squeeze Page”
“Immediately” is the trigger word, and “Improve Your Squeeze Page” is the benefit.
Here are some other headline examples from articles I’ve written:
“10 Article Headline Examples That Got Us 10 Million Readers“
“20 Ways Entrepreneurs Can Immediately Improve Their Health“
Strong headlines have helped UnhealthyFix.com gain a loyal list of subscribers:
6. Strong Calls To Action Are Critical
The call to action (CTA) is the aspect where you actually reveal your intention.
If you want an email subscriber, this is where the “Subscribe” button is.
Be direct and concise with your CTA.
Don’t beat around the bush or try to be clever.
Tell people what they’ll get.
Maybe a line or two about how you achieved it.
And finally, tell them they can have or achieve the same result by subscribing today.
Get it?
Here’s a prime example from IncomeDiary.com:
7. Simplify Your Website Layout
Keep things as simple and concise as possible.
If your website is full of “noise” you’re going to overwhelm and turn away prospects.
Implement clear navigation and easy to understand calls to action.
Placing a bunch of random ads for your own or affiliate products will dilute your message.
Instead focus on guide users through a pleasure website experience.
When they first visit your website, what will they see?
What do you want them to do when they see it?
Then what?
Why?
Be empathic, see through the eyes of your prospects.
One way to help determine how to properly cater to your audience is by using an empathy map.
You can test your website’s usability with services like UserTesting.com:
8. Remain Active On Social Media
Many people, to the tune of hundreds of millions, have made social media a regular part of everyday life.
And before those same people make purchases online, they often check the credibility of a website via their social media accounts.
Showing that you’re not only a real person behind the brand, but you’re active and available to interact with customers should they need your for anything related to your products or services.
With Facebook, you can see AdventureHacks.com has an active social presence:
9. Ensure All Content Is Branded
Attention to detail is the sign of a legit brand.
All pages and content on your website should be branded.
That means the language, colors, logos and font styles on your squeeze page should match the rest of your website.
FlyingStartOnline executed perfectly with consistent branding of the DOer Club:
10. Run Heatmaps & Split Tests
If your squeeze page isn’t converting well, don’t guess why, have your website traffic tell you.
You can install a heatmap using a service like CrazyEgg and find out exactly what you users see, do and at which point they leave without opting in.
This will give you a much clearer picture of what to change.
You can also make those changes against different versions of your website, which is known as split-testing.
CrazyEgg has a built in split test feature as well, but VWO is a split-testing specific software to really help fine tune your squeeze pages.
11. Survey Your Users
This one is very simple, and has been a tactic used for many years.
Directly ask your users what they like, dislike and want, via surveys.
You can use a service like SurveyMonkey to survey users who visit your squeeze page or any other page on your website.
Now you know how to improve your squeeze page.
This is how the pros get such massive optin rates.
Utilize these tactics to achieve similar success.
And if you want to automate the process of creating high converting squeeze pages, we’ve used and really like FunnelForMe.
If you have any questions, I’d be happy to address them below.
Success by choice, not by chance.
-David Aston
