If you’re new to FSO we build businesses from scratch every 30 days…
The Bizathon Challenge!
Last month was a huge success, not just for our team, but for many.
Because of this, we’re continuing with Shopify as the focus for Bizathon4.
This month we’ll scale our Shopify income by utilizing pro-level tactics.
Enjoy the video and discover exactly when to create a niche Shopify store:
We are very excited for this video and the next couple in the series.
What are, when should you use them and how do you set them up?
We’ll tell you all about it!
The Only Reason To Create A Niche Shopify Store
We’ve kept it a bit of a secret, but we actually opened a Shopify niche store.
This store was based on a product we were selling on CommonPanda.
We’ve learned a lot in the short time we’ve been running the niche store.
Let’s dive in!
WHY Create A Niche Store
You get to build a strong and better brand for a specific niche.
Let’s use Facebook advertising as our example / reference point.
With a general store, Facebook gathers data for ALL products you’ve published.
If you sell LED products, gardening tools, and toys, Facebook pools that data.
The problem with this, is our audiences become convoluted and less targeted.
If you identify a particular gardening product that’s crushing it, open a Niche store focused on that product type.
You’ll also open a new Facebook Ads account specifically focused on your gardening product ads.
All the data associated with that particular store’s FB pixel, will be highly focused on one topic and audience type.
You will notice lower cost per clicks and lower cost per 1,000 ad impressions.
WHEN To Launch A Niche Store
The number 1 thing to remember here is to always start a general store first!
You need the general store to identify which specific products convert for you.
Once you have a winning product, build a Niche store around that product type.
Make sure that product has multiple related products within the niche.
It helps to have passion and knowledge about whichever niche you decide to build your store around.
Speak the language of the people who buy the products within your Niche store!
HOW To Start Your Niche Store
We’ll be getting much deeper into this within the next post.
But for now, here are the basics:
- Create A New Shopify Store (Domain name, hosting, logo etc).
- Open A New Facebook Ads Account
- Begin Advertising Your Winning Product With Your New Ad Account
- Identify 2-3 New Winning Products Per Week
- Create Your Niche Specific Autoresponder Sequences
Nothing else changes.
The concepts we’ve taught you regarding Shopify stores remain the same.
If you need a refresher on how to create a Shopify store, click here.
That’ll do it for Episode 16 – Great work!
Questions, comments or just want to say hi?
We love hearing from you in the comments section below!
Success by choice, not by chance,
If you’re not kept in the loop via our #Bizathon definitely sign up today.
P.P.S. Click here for Episode 17!