We’ve been able to create very good Facebook ad campaigns in the past few days, but there were a few things lacking.
Things like Lookalikes, Imported Audiences, Scaling, and more Ads.
In today’s “15-Minute Sprint“, I dove inside Facebook Ads like a NINJA and implemented a few quick hacks that will get us better results going forward.
Lookalikes
We already have a list of over 1300 people now and FB shows around 1200 of them inside our “Leads Audience”.
Once your lead count crosses 1000, that’s when you need to create a LOOKALIKE audience based off of those leads in your primary target country.
Our primary target country is US – so we now have a list of over 2 MILLION people as part of the new lookalike audience.
Imported Audience
The next thing I did was export all our leads from Sendlane, and then imported them into Facebook as part of a Custom Audience (Customer List).
Took all about 2 minutes to do all this – but what Facebook will do now is match the email addresses we just imported with their database and create an audience for us.
UPDATE: They already did. We have 1100 peeps in this audience now:
So we’re literally re-targeting our email list on Facebook.
Scaling Strategy
First off, I went in and paused both:
- Ad Sets
- Ads
… that were not working so well (read: expensive leads)
Then I increased the budget by about 15% of the ad sets that were working well for us.
We’re pretty much getting email leads from Emerging countries at 15 cents a pop.
The rule to scaling with Facebook Ads is:
Never increase the budget of any ad set by more than 15% in one day.
And once you’ve increased the budget, let it run for a couple of days and then increase some more.
Video Creative
Since our Obama ad was still PENDING APPROVAL, I needed a new creative to send people to the affiliate offer (Inbox Blueprint 2.0 Workshop)
So I turned on my Screenflow, and doodled out the napkin sketch on my computer while talking on the webcam.
Took about 5-7 minutes to get the finished creative, and I just DUPLICATED the image ad we already had, and replaced the image with the Video.
Finishing Notes
Don’t be afraid to get on camera.
I had a very sad camera presence (or at least I thought so) and so I avoided getting on camera for over 9 YEARS.
Seriously – I avoided face-to-camera as much as I could for nine whole years.
But since the world media is shifting more and more towards video, it’s time you get your face out there.
I look forward to reading and replying to your comments below:
