Rito Entrepreneur, YouTuber, Digital Marketer. Founder of Flying Start Online. Dream big, make it happen, and just do what needs to be done!

Quick Facebook Ads Hacks! Are You Doing These? – (Day 24/30) #Bizathon

1 min read

facebook ad hacks

We’ve been able to create very good Facebook ad campaigns in the past few days, but there were a few things lacking.

Things like Lookalikes, Imported Audiences, Scaling, and more Ads.

In today’s “15-Minute Sprint“, I dove inside Facebook Ads like a NINJA and implemented a few quick hacks that will get us better results going forward.

Lookalikes

We already have a list of over 1300 people now and FB shows around 1200 of them inside our “Leads Audience”.

Once your lead count crosses 1000, that’s when you need to create a LOOKALIKE audience based off of those leads in your primary target country.

facebook lookalike audience us

Our primary target country is US – so we now have a list of over 2 MILLION people as part of the new lookalike audience.

Imported Audience

The next thing I did was export all our leads from Sendlane, and then imported them into Facebook as part of a Custom Audience (Customer List).

Took all about 2 minutes to do all this – but what Facebook will do now is match the email addresses we just imported with their database and create an audience for us.

UPDATE: They already did. We have 1100 peeps in this audience now:

facebook imported audience

So we’re literally re-targeting our email list on Facebook.

Scaling Strategy

First off, I went in and paused both:

  • Ad Sets
  • Ads

… that were not working so well (read: expensive leads)

Then I increased the budget by about 15% of the ad sets that were working well for us.

We’re pretty much getting email leads from Emerging countries at 15 cents a pop.

leads emerging countries

The rule to scaling with Facebook Ads is:

Never increase the budget of any ad set by more than 15% in one day.

And once you’ve increased the budget, let it run for a couple of days and then increase some more.

Video Creative

Since our Obama ad was still PENDING APPROVAL, I needed a new creative to send people to the affiliate offer (Inbox Blueprint 2.0 Workshop)

So I turned on my Screenflow, and doodled out the napkin sketch on my computer while talking on the webcam.

Took about 5-7 minutes to get the finished creative, and I just DUPLICATED the image ad we already had, and replaced the image with the Video.

Finishing Notes

Don’t be afraid to get on camera.

I had a very sad camera presence (or at least I thought so) and so I avoided getting on camera for over 9 YEARS.

Seriously – I avoided face-to-camera as much as I could for nine whole years.

But since the world media is shifting more and more towards video, it’s time you get your face out there.

I look forward to reading and replying to your comments below:

Rito Entrepreneur, YouTuber, Digital Marketer. Founder of Flying Start Online. Dream big, make it happen, and just do what needs to be done!

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