Each month at FSO we build brand new businesses from Scratch in 30 days – The Bizathon Challenge!
This month we’re building up a Membership Website.
Not only can you follow along as we build this business from the ground up, you can also become a founding member for just $1!
So far we’ve created an entire membership website; with accompanying sales funnel, submitted our first solo ad order as well as created our first Facebook Targeting & Retargeting Ads.
In our last session, we offered a 7 Insightful Ways to Supercharge Your Online Business.
And today, I want to reveal “4 Ninja Tactics” that will supercharge your Facebook Advertising.
Watch the video below as Ritoban shares specific instructions on how to scale your Facebook Ads:
4 Ninja Tactics To Exponentially Scale Your Facebook Ads:
Growing your Facebook Advertising returns can be rough.
Most ad campaigns begin to go downhill soon after launching; frequently requiring more money for clicks & conversions with less reward.
But with a bit of finesse and fine tuning, you can constantly grow your business with Facebook Ads without breaking the bank.
One specific ‘hack’ Rito mentions in the video is retargeting existing Facebook ads to a new custom audience.
However, this particular audience has expressed interest in specific high level figures from your niche.
Here’s how you do it…
Start by opening your Facebook Ad Manager. Click “Campaigns” -> “Targeting.”
From here, “Duplicate” your chosen campaigns. Now Click “Edit” next to each campaign.
Adjust each ad’s name accordingly. We added the word “people” to each of ours since we’ll be targeting specific people with this new audience.
Scroll down to “Detailed Targeting” and enter the names of major players in your industry.
In our case we chose enough names to make our custom audience reach 500,000 people.
Rinse and repeat for each ad set.
The following 4 tactics will help you to exponentially scale your Facebook Advertising Campaigns…
Remove All Emotional Attachment
Anytime a great leader makes a poor decision, it’s usually due to emotional involvement.
In order to remain goal oriented and make decisions in the best interest of your business, remove all emotional attachment.
Emotions cloud objectivity.
And when it comes to strategic implementation, every decision carries great importance, which can cause uncertainty and anxiety. Don’t let them.
Here’s how to remove emotional attachment from your decision making:
- Create Decision Making Rules
- Utilize Outside Perspective
- Don’t Decide Alone
Trust The Numbers
Number don’t lie.
This is hands down the easiest way to identify what’s working and what’s not.
Just about everything online is trackable. By ignoring the numbers, you’re ignoring your business.
If you’re spending money online in any capacity, but especially on advertising, it’s critical you perform due diligence in the form of regular research and tracking.
Here are a few ways to track your promotions efficacy:
- Survey Your Users
- Pretest All Of Your Ads
- Track Everything With Analytics (Built in technologies, Google or 3rd Party Software).
Delete What’s Failing & Utilize What’s Working
The entire point of scaling is to focus on whats actually working.
If we are running a bunch of ads that are costing us clicks without conversions, this takes away from our other campaigns that are actually converting.
The easiest way to highlight what works, and what doesn’t is to Split test everything.
I like to create at least two versions of everything and then use something like VWO to compare the conversion rate of both.
Here’s what to test:
- Copy (sentence by sentence)
- Colors (font, banner, text, ads, borders etc)
- Bid Price
- Video Scripts
- Image Placement
- Button Placement, Color & Copy
Keep Your Ads Fresh
Consumers quickly reach a point where the more often they see an ad, the less likely they are to actually observe what’s being displayed.
Refresh your Facebook Creatives WEEKLY. All other creatives can be refreshed every 4-6 weeks.
If you ever encounter a “creative block” be sure to utilize user generated content to make your ads pop in time of need.
User generated content is a great way to give your prospects what they want (high quality content) via people just like them.
Only 5 days to go…
That’s a wrap for Day 25 – Well done!
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Success by choice, not by chance.