Each month at FSO we build brand new businesses from Scratch in 30 days – The Bizathon Challenge!
This month we’re building a profitable Shopify store from scratch.
And today, we cover “Critical Settings & FREE Logo Design!”
Join Rito in the video below and discover Shopify’s most important settings & how to design free logos:
7 Important Shopify Settings & FREE Logo Design!
Actively build your Shopify store along with us to ensure proper and immediate action is taken to minimize headaches while maximizing results.
Shopify is the easiest platform to use when it comes to creating and running an e-commerce business. You don’t even need your own products.
Once you complete some essential prep work, you’ll be on your way to making your very first sales.
Prep work is key when it comes to building any successful business. By addressing fundamental aspects, search engines and consumers alike will show your store more love.
First thing’s first, and since we’re targeting the U.S., we’ll need to accomplish the following:
Create A Valid US Address
The first country we’ll be targeting is the U.S. and the primary currency we’ll be using in the US Dollar.
If you don’t live in the United States, but still need a us address, Simply visit VirtualPostMail (VPM).
VPM gives you a valid US address to use for anything you need stateside. Your mail is sent to the address you were provided, then scanned and emailed to you directly.
Create A Valid Business Phone Number
You will need a valid U.S. phone number as well for the same reasons listed above.
Most of the time, consumers won’t call, but in the event they choose to, we want to accommodate. And if you live outside the United States but need a U.S. phone number, simply visit GrassHopper.
GrassHopper is very simple to use and offers fair pricing.
Setup Stripe & PayPal
We suggest using Stripe for your payment processor. Stripe is incredibly convenient and user friendly. They handle disputes, payments, analytics very well.
If Stripe isn’t an option due to the country you live in, go the PayPal route.
Implement Your Support Email
Customers need to be able to get ahold of you for a plethora of reasons.
Yesterday we created a free gmail account and linked our alias email support account to it. In our case, any email sent to email@example.com is now forwarded to our new gmail.
Pay Special Attention To Specific Shopify Settings
Login to your Shopify dashboard and click “settings” in the lower left-hand corner.
You should now see the following:
- Sales Channels
These are the settings to pay special attention to:
Account – This is where you’ll handle your billing once your Shopify trial is over. You’ll need to make sure there’s an up to date payment method once the trial ends so your site doesn’t experience down time.
Notifications – Shows all of the emails & notifications Shopify sends to customers on your behalf. These are pre-made so you don’t need to edit them unless you want to, in which case, simple click “customize” which is found next to each.
Checkout – This one is very important. Make sure “Customer Accounts Are Disabled” is checked. Now next to “Customer Contacts” select “Customers Can Check Out Using Email.”
Now do the following – continue scrolling to each as you go along:
- Next to ‘form options’ select “Require First & Last Name Only.”
- Under ‘Address line 2’ click “optional.”
- Under ‘Shipping Address’ phone number select “Required When The Customer Check Out.”
- Check “Use the shipping address as the billing address by default.
- Under ‘Ask for permission to send promotional emails to customers from your store,’ click “By default, customer agrees to receive promotional emails.”
- Under ‘After an order has been paid’, check “Do NOT Automatically fulfill any of the orders line items.”
- Under ‘After an order has been fulfilled and paid, check “Automatically archive the order.”
Sales Channels – From within this setting click “Add sales channel” and then choose “Facebook” since we’ll be using it to promote. From the next page, click “Connect Account” and follow the prompts and connect your Facebook (FB) page.
If you haven’t yet setup a FB page, quickly do so now:
Head over to Facebook’s Page Creator and select create “Brand or Product” and for the category choose “Website.” Select “Connect Page”
Now once again from within the Shopify ‘Sales Channels’ setting, click “Add Sales Channel” and scroll down to “Messenger” and click “Add.” Again, select your FB page from the list on the following screen.
Taxes – This one’s easy. Next to “Tax Settings” check “All taxes are included in my prices.”
Payments – After you click the ‘Payments’ link from within Shopify’s settings, and to the right of the ‘Payments’ on the next screen and underneath ‘Accept Credit Cards’, Click “Add A Provider” and make sure “Shopify Payments” is checked.
Stripe is the Shopify default payment method.
Now click “Complete Account Setup” and confirm your personal details on the following page.
Now scroll to ‘PayPal’ and click “Express Checkout.” Now click “Activate.” Enter your PayPal email address and login. This should connect your PayPal account as well.
Shipping – Go through and simply fill out as much of the personal shipping information as you can for now. Since this business is based on drop-shipping, we’ll go more in-depth on this in a future post.
For now, just fill out what you can.
Here’s How to Create A Logo For FREE
Hiring a professional to create a snazzy looking logo usually costs between $50-$100 dollars.
We’re going to show you how to do it for free.
Head on over to Canva.com – they offer a free web based software you can use to create your own design.
Once you’re on the Canva homepage, click “Create a design.” Now choose “Logo” from underneath ‘Popular Design Types’ and select your template, font and any colors.
You can completely customize according to your own brand. Once you create a logo you’re happy with your logo, click “Download.”
Return to Shopify and select settings once again. Choose ‘Files’ and upload your newly created logo and edit out any excess white space with the built in editor.
Now that we’ve designed our logo, return to Canva and create your favicon.
Click “Logo” and select a piece of your new logo or a separate yet related image from the templates. Needs to be very simple and needs to relate to your store.
This new image will be very small and will appear next to the URL or your site when people visit.
You can also use it as the profile picture for your Facebook page and Instagram account.
In fact, return to Facebook, open the new Facebook page you created and click on the profile picture. Select “Upload Photo” and upload the image you just created. Click “Save.”
That’s it for Day 2 – Great work!
Questions, comments or just want to say hi? Please do so in the comments below.
Success by choice, not by chance,
If you’re not kept in the loop via our #Bizathon list be sure to sign up today.
P.P.S. Click here for Day 3!