{"id":788,"date":"2017-07-04T16:47:25","date_gmt":"2017-07-04T16:47:25","guid":{"rendered":"http:\/\/www.flyingstartonline.com\/?p=788"},"modified":"2017-07-04T16:47:25","modified_gmt":"2017-07-04T16:47:25","slug":"mapping-email-marketing-funnel","status":"publish","type":"post","link":"https:\/\/www.flyingstartonline.com\/mapping-email-marketing-funnel\/","title":{"rendered":"Mapping Out An Email Marketing Funnel \u2013 (Day 4\/30) #Bizathon"},"content":{"rendered":"<p>Visualizing a funnel is important because it gives you an idea of what assets you need to build and in which order.<\/p>\n<p>In today&#8217;s #<a href=\"http:\/\/www.flyingstartonline.com\/tag\/bizathon\/\">Bizathon<\/a> Challenge live stream, I went ahead and mapped out our entire Email Marketing Funnel that will form the basis of our <a href=\"http:\/\/www.flyingstartonline.com\/bizathon-email\/\">Email Business<\/a>.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/9HIHO9YEHHo?rel=0&amp;showinfo=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Traffic<\/h3>\n<p>When you understand where your traffic will come from &#8211; then you can essentially start placing all the elements together.<\/p>\n<p>In our Email Business, we will be driving traffic with:<\/p>\n<ul>\n<li>Solo ads<\/li>\n<li>FB Ads<\/li>\n<li>FB Retargeting<\/li>\n<\/ul>\n<p>Solo Ads will be our primary source of traffic once we launch the funnel. I&#8217;ve already discussed extensively <a href=\"http:\/\/www.flyingstartonline.com\/solo-ads\/\">how to use Solo Ads<\/a> to build an email list and even Anik teaches that in his <a href=\"http:\/\/www.flyingstartonline.com\/inbox-blueprint\/\">Inbox Blueprint<\/a> course.<\/p>\n<p>We will be using FB retargeting to people who didn&#8217;t opt-in and try to get them to opt-in using a quiz.<\/p>\n<p>For those who did opt-in, we will retarget them to sign up for the affiliate offer we&#8217;re promoting on the ThankYou Page.<\/p>\n<p>We might try out raw FB ads in the near future &#8211; but only if we&#8217;re not able to make solo ads work.<\/p>\n<h3>Assets<\/h3>\n<p>Here&#8217;s a list of all the assets that we&#8217;ll be building up throughout our journey. I may add more assets to this list as we progress.<\/p>\n<ul>\n<li>Domain Name<\/li>\n<li>Frontend Blog<\/li>\n<li>Opt-In Pages<\/li>\n<li>Thank You Pages<\/li>\n<li>Thank You Video<\/li>\n<li>Autoresponders<\/li>\n<li>FB Ads\/Page<\/li>\n<li>Solo Ad Contacts<\/li>\n<li>Sendlane List<\/li>\n<li>FB Ad Posts<\/li>\n<li>Quiz Page from OptinLabs<\/li>\n<\/ul>\n<h2>Email Marketing Funnel Map<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-789\" src=\"http:\/\/www.flyingstartonline.com\/wp-content\/uploads\/2017\/07\/8-1024x640.png\" alt=\"email marketing funnel\" width=\"680\" height=\"425\" srcset=\"https:\/\/www.flyingstartonline.com\/wp-content\/uploads\/2017\/07\/8-1024x640.png 1024w, https:\/\/www.flyingstartonline.com\/wp-content\/uploads\/2017\/07\/8-300x188.png 300w, https:\/\/www.flyingstartonline.com\/wp-content\/uploads\/2017\/07\/8-768x480.png 768w, https:\/\/www.flyingstartonline.com\/wp-content\/uploads\/2017\/07\/8-320x200.png 320w, https:\/\/www.flyingstartonline.com\/wp-content\/uploads\/2017\/07\/8.png 2048w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>All said and done, this is the essence of the entire Email Business.<\/p>\n<p>We will drive traffic from all these sources to specific opt-in pages created for each traffic type. We will also use <a href=\"https:\/\/www.flyingstartonline.com\/go-clickfunnels\/\" class=\"shortlink shortlink-22\" rel=\"nofollow\">ClickFunnels<\/a> to build out some opt-in pages.<\/p>\n<p>After a person opts-in, they will be shown a variation of the same Thank You Page.<\/p>\n<p>The function of the TY page is to introduce my name to the new lead and also to get as many clicks as possible to the I.B. web-reg page (affiliate offer).<\/p>\n<p>Next, we are going to improve CTR on our Thank You (TY) Page.<\/p>\n<p>We will be split testing the opt-in pages and thank you pages all throughout the Bizathon.<\/p>\n<p>The autoresponders that we set up will be promoting Inbox Blueprint workshop for the first 5 days.<\/p>\n<p>From Day 7, the autoresponders will promote OptinLabs &#8211; for about 5 days.<\/p>\n<p>From Day 15 &#8211; we start promoting a low ticket offer. We might promote IMConversion but I&#8217;m not really sure about that right now.<\/p>\n<h2>15 Minute Sprint<\/h2>\n<p>In today&#8217;s 15 Minute Sprint, we were able to:<\/p>\n<ul>\n<li>Sign Up for the Inbox Blueprint affiliate program<\/li>\n<li>Sign Up for the Optin Labs affiliate program<\/li>\n<li>Create a fresh LIST inside SendLane<\/li>\n<li>Create a webform for capturing leads using SendLane<\/li>\n<li>Installing that said webform on our blog homepage<\/li>\n<\/ul>\n<p>All in all, it was a pretty effective session.<\/p>\n<p>The next step will be to figure out a nice HOOK for the opt-in pages because without a hook, we won&#8217;t be able to get a high conversion rate on the optin page. I have recently started going through <a href=\"http:\/\/www.flyingstartonline.com\/copywriting-academy\/\">Copywriting Academy<\/a> &#8211; to polish my copywriting skills \ud83d\ude09<\/p>\n<p>I look forward to reading and replying to your comments. Lemme know in the comments section below, what you thought about the Day 4 session.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visualizing a funnel is important because it gives you an idea of what assets you need to build and in which order. In today&#8217;s #Bizathon Challenge live stream, I went ahead and mapped out our entire Email Marketing Funnel that will form the basis of our Email Business. Traffic When you understand where your traffic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":789,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[27,14],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mapping Out An Email Marketing Funnel \u2013 (Day 4\/30) #Bizathon &bull; Flying Start Online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.flyingstartonline.com\/mapping-email-marketing-funnel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mapping Out An Email Marketing Funnel \u2013 (Day 4\/30) #Bizathon &bull; Flying Start Online\" \/>\n<meta property=\"og:description\" content=\"Visualizing a funnel is important because it gives you an idea of what assets you need to build and in which order. 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