{"id":881,"date":"2017-07-17T17:53:47","date_gmt":"2017-07-17T17:53:47","guid":{"rendered":"http:\/\/www.flyingstartonline.com\/?p=881"},"modified":"2017-07-17T18:07:41","modified_gmt":"2017-07-17T18:07:41","slug":"facebook-advertising-strategies-2017","status":"publish","type":"post","link":"https:\/\/www.flyingstartonline.com\/facebook-advertising-strategies-2017\/","title":{"rendered":"Facebook Advertising Strategies (2017) For Optin Funnels &#8211; (Day 17\/30) #Bizathon"},"content":{"rendered":"<p>In the past year or so, FB ads have become pretty expensive (especially for digital products) and unless you&#8217;re promoting a high ticket offer or have a really high converting low ticket offer &#8211; its pretty easy to lose a big chunk of your budget.<\/p>\n<p>Is there a way around all this competition? YES!<\/p>\n<p>In today&#8217;s &#8220;15-Minute Sprint&#8221;, I explained some core concepts of Facebook Ad Targeting that can help formulate a winning campaign and then edited our video creative, created a brand new Facebook ad campaign, and multiple ad sets with varied targeting<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/plXPfKDJ7E0?showinfo=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Facebook Advertising Strategies<\/h2>\n<p>2017 has been a pretty rough year for digital products and offers &#8211; because a LOT of people have joined the Facebook ads bandwagon and it&#8217;s become a smosh fest of webinar promos, book funnels, coaching and consulting ads, and a lot more.<\/p>\n<p>There IS some respite though.<\/p>\n<p>To create a winning Facebook Ads campaign in 2017, you need to first understand the following:<\/p>\n<h3>PERFORMANCE of your ad matters<\/h3>\n<p>Since Facebook is a bidding platform where advertisers bid on demographics and interest targeting &#8211; if a lot of advertisers are bidding for the same interests in the same location &#8211; when you come in with your ad, if it doesn&#8217;t PERFORM well then it will fall off and not get any impressions.<\/p>\n<p>Or WORSE &#8211; Facebook will charge your account for mind-boggling CPMs in the range of $30-$70 (Yes, that high!)<\/p>\n<p>There are a few important metrics to consider here:<\/p>\n<p><strong>CTR.<\/strong> (Click Through Rate) And not just &#8216;link clicks&#8217; &#8211; but other clicks on\/off Facebook.<\/p>\n<p><strong>Engagement.<\/strong> If a higher percentage of people engage with your ad (react, share and\/or comment) &#8211; Facebook will reward you with lower CPMs<\/p>\n<p><strong>Relevance Score.<\/strong> FB assigns a relevance score (out of 10) to your ad after it has accrued more than 500 impressions. You want to be 3+.<\/p>\n<p><strong>Negative Feedback.<\/strong> You can see if you have a HIGH negative feedback or not on your ads.<\/p>\n<p>Here&#8217;s the thing though.<\/p>\n<p>In my experiments &#8211; some of the best ads I&#8217;ve run for a long time had a HIGH negative feedback with a relevance score of 2 or 3.<\/p>\n<p>It was still PROFITABLE for me.<\/p>\n<p>If I were you, I would just consider mainly the CTR of your ads.<\/p>\n<h3>CAMPAIGN OBJECTIVE matters<\/h3>\n<p>There has been so much debate on which campaign metric is the best for offsite conversions and frankly &#8211; anyone who says there&#8217;s just ONE metric you should stick with &#8211; is full of crap.<\/p>\n<p>So how do you know which one to use?<\/p>\n<p>I&#8217;m considering only optin funnels in this case &#8211; but here are the campaign metrics I will be testing:<\/p>\n<ul>\n<li>CONVERSIONS<\/li>\n<li>LINK CLICKS<\/li>\n<\/ul>\n<p>Since all of them are capturing lead data via the FB pixel &#8211; we&#8217;ll soon find out which is the best metric to run with.<\/p>\n<p>You should also test &#8216;VIDEO VIEWS&#8217; and &#8216;POST ENGAGEMENT&#8217; if your creatives are all videos&#8230;<\/p>\n<p>.. and you have TIME. Since we don&#8217;t have time to play around with multiple objectives &#8211; I&#8217;m sticking to only two.<\/p>\n<h3>TARGETING of your ad matters<\/h3>\n<p>There are multiple targeting options and what I recommend is trying out each in a new ad set.<\/p>\n<p>These are the ad targeting options you should play with:<\/p>\n<p><strong>Interests.<\/strong> Either brand names or generic.<\/p>\n<p><strong>Gender.<\/strong> Male or Female.<\/p>\n<p><strong>Location.<\/strong> US is pretty expensive. I&#8217;d recommend starting with Canada and &#8216;Emerging Markets&#8217;.<\/p>\n<h3>TIME of your ad matters<\/h3>\n<p>Based off of a video chart I&#8217;d seen a few days ago &#8211; what seemed pretty prevalent was that:<\/p>\n<p>Tier-1 Countries have the MOST number of advertisers bidding for prime spots in the News Feed between the hours of 12 AM and 3 PM.<\/p>\n<p>This makes sense because the ad account&#8217;s daily budget gets refreshed at 12 AM local time. And then the next day&#8217;s budget starts getting spent.<\/p>\n<p>So I recommend advertising between the hours of 4 PM and 11 PM.<\/p>\n<h2>Video Ad Sneaky Trick<\/h2>\n<p>This is something we&#8217;ve playing with only recently &#8211; but has shown promising results.<\/p>\n<p>Rather than a 16:9 aspect ration of a video &#8211; use a 1:1 aspect ratio of your video creative for the ad.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-883\" src=\"http:\/\/www.flyingstartonline.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-17-at-10.24.14-AM-1024x1024.png\" alt=\"facebook video ad 1:1 spect ratio\" width=\"680\" height=\"680\" srcset=\"https:\/\/www.flyingstartonline.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-17-at-10.24.14-AM-1024x1024.png 1024w, https:\/\/www.flyingstartonline.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-17-at-10.24.14-AM-150x150.png 150w, https:\/\/www.flyingstartonline.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-17-at-10.24.14-AM-300x300.png 300w, https:\/\/www.flyingstartonline.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-17-at-10.24.14-AM-768x769.png 768w, https:\/\/www.flyingstartonline.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-17-at-10.24.14-AM-65x65.png 65w, https:\/\/www.flyingstartonline.com\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-17-at-10.24.14-AM.png 1926w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/p>\n<p>There will be top and bottom black bars.<\/p>\n<p>We fill those bars with text in &#8220;Arial Black&#8221; font and some emojis.<\/p>\n<p>If possible &#8211; an arrow or two.<\/p>\n<p>I noticed 1:1 videos doing better than 16:9 in organic scenario only because:<\/p>\n<p>1:1 videos take up more SCREEN REAL ESTATE.<\/p>\n<p>This is especially true for mobile phones.<\/p>\n<h2>2017 STRATEGY: Split Ad Sets<\/h2>\n<p>Keep budgets of $5 per day when you&#8217;re first launching an ad.<\/p>\n<p>You need to create MULTIPLE ad sets.<\/p>\n<p>Here&#8217;s what we&#8217;ll be splitting up our ad sets with:<\/p>\n<p><strong>Campaign Metric:<\/strong>\u00a0Conversions, Link Clicks<\/p>\n<p><strong>Country Targeting:<\/strong> Canada, Emerging Markets<\/p>\n<p><strong>Bidding:<\/strong> Automatic, Manual<\/p>\n<p><strong>Interests:<\/strong> Brand Names, Generic (Digital Marketing)<\/p>\n<p>All permutations included&#8230;<\/p>\n<p>We&#8217;ll basically have to create a total EIGHTEEN ad sets.<\/p>\n<p>We were able to create 4 ad sets today. We&#8217;ll be creating more in Day #18.<\/p>\n<p>We might also put in images in these ad sets along with a video just to see if images do better in this case.<\/p>\n<p>Each situation and ad is different &#8211; and there are NO GUESSES with Facebook Ads. Don&#8217;t estimate and only let the NUMBERS tell you what&#8217;s working and what&#8217;s not. Simply shut down all ad sets that are not working.<\/p>\n<p>I look forward to reading and replying to your comments below:<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the past year or so, FB ads have become pretty expensive (especially for digital products) and unless you&#8217;re promoting a high ticket offer or have a really high converting low ticket offer &#8211; its pretty easy to lose a big chunk of your budget. Is there a way around all this competition? YES! In [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":883,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[27,14],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Advertising Strategies (2017) For Optin Funnels - (Day 17\/30) #Bizathon &bull; Flying Start Online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.flyingstartonline.com\/facebook-advertising-strategies-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Advertising Strategies (2017) For Optin Funnels - (Day 17\/30) #Bizathon &bull; Flying Start Online\" \/>\n<meta property=\"og:description\" content=\"In the past year or so, FB ads have become pretty expensive (especially for digital products) and unless you&#8217;re promoting a high ticket offer or have a really high converting low ticket offer &#8211; its pretty easy to lose a big chunk of your budget. 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