2 Reasons You’re Shopify Store Is Losing Money On Facebook Ads (Day 18/30) #Bizathon3

At FSO we build businesses from Scratch in 30 days – The Bizathon Challenge!

If you haven’t yet started with Shopify, you’ll want to do so right now by clicking hereThis month we’re building a profitable Shopify store from the ground up.

Yesterday we revealed 3 Tips to Immediately Improve Your Theme.

Today we cover 2 reasons Your “Store Is Losing Money” on Fb Ads.

Follow along as Rito shows you 2 ways to reverse Facebook advertising losses:

There are some changes happening within Facebook Advertising. 

Since we are rapidly approaching Black Friday and Cyber Monday, many, many more people from tier 1-3 countries will be looking to increase online purchase frequency and quantities.

That said, your competition will also heavily increase, so you will most likely see CPCs (Cost Per Clicks) increase with conversions decreasing if you haven’t already.

Some new Facebook advertising details have come to light for us and it’s imperative you also receive the “memo.”

In order to make the most out of this festive season, which has officially begun, pay very close attention the details in this post…

2 Reasons You’re Facebook Ads Suck

Facebook Ads Shopify

From October 15 to about January 7th, advertising switches into Holiday mode and we must adapt accordingly. 

All of the Facebook Advertising methods, tricks and hacks that we’ve showed you up to this point are still valid and very much useful.

The following is just the next layer in your Facebook Advertising cake:

You Don’t Get 25-50 Results Per Week

If you’ve been following our videos and implementing the ideas taught, your FB ads will already be optimized for conversions.

However, if you’re just winging it or simply copying and pasting what other people are doing, your will not see the results, and you will not get conversions. Eventually the ad sets that were not optimized will basically be killed off completely by Facebook for under performing.

Your ad set needs to be getting about 50 of the conversions it’s optimized for per week to have a chance at success.” ~Facebook Team

While Facebook throws out “50” conversions as the baseline goal. According to our research and the word of well informed insiders, the number is actually 25 conversions per week to avoid ad set failure.

When you’re creating ad sets, you have a “conversion window” option that can be set. Be sure to set yours for at least 7 days. Those who set their conversion window up for 1 day, are setting themselves up for Facebook failure.

For step by step instructions on creating your Facebook ad sets, check out this post.

You Don’t Set Realistic Result Goals

Those 25-50 weekly results per ad set, don’t necessarily need to be conversions. 

Facebook lets you decide which result is the goal and then judges your ad performance based on whichever settings you went with. 

These are the various results Facebook allows you to optimize for:

  • Page Post Engagement (PPE)
  • View Content (VC)
  • Add to Cart (ATC)
  • Purchases

We recommend you identify the “result” that works best for each product’s specific ad set.

So pick one of your Shopify store products to promote, and create several individual ad sets with a different “result” goal for each. 

Launch one at a time and wait until each new ad set reaches the 25 results minimum prior to launching the next with a different result in mind.

We want at least one of these ad sets to meet Facebooks minimum requirement so we can pause the others, and scale the one that is working.

Especially as competition picks up this holiday season, we don’t want to disqualify ourselves right out of the gate by lacking results.

That’s a wrap for Day 18 – Well done!

Questions, comments or just want to say hi? We love hearing from you below.

Success by choice, not by chance,

-David Aston

P.S.

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P.P.S. Click here for Day 19!

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