Welcome back!
Yesterday we covered SendLane Hacks: How to Integrate Membermouse & Create Workflows which allowed us to automate several important aspects of our marketing.
Today, Day 19 of the #Bizathon we’re learning how to drive targeted traffic to our websites and products.
With constant changes to Google’s search algorithm, and saturation of just about every niche and market, traffic generation has gotten trickier.
But tricky doesn’t necessarily mean difficult.
Driving traffic to your website is only difficult when you make it so.
Fortunately, if you’re just getting your feet wet, you’re actually at an advantage!
Thanks to substantial rule changes the last few years, being a complete beginner can be a competitive edge.
In the video below Rito walks you through his process driving traffic to a membership website.
5 Surefire Methods That Drive Targeted Website Traffic
There are few certainties in life.
But the following five methods are what we call evergreen.
They’ll help generate substantial income for you and your business when correctly utilized.
Leverage Existing Assets
Before focusing energy elsewhere, make full use of the assets currently available to you.
If you already have a list of subscribers but haven’t sent much to them and haven’t begun to build a relationship, I’d begin there.
If you’re just getting the hang of all the things that go into building and running a successful online business, it can definitely become overwhelming. But having existing potential in the way of subscribers is a huge advantage.
Implement Facebook Retargeting
Retargeting is a tactic involving relevant ads targeted at people who’ve already visited your website.
Utilize specific landing pages to hyper-focus offers linked to the retargeted ads. Include specific visitors and the broader audience they’re part of as the target audience in a Facebook retargeting campaign.
Here are some things you can retarget with Facebook Ads:
- Similar Audiences
- Email Subscribers
- Website Visitors
- Facebook Fans
Here’s how to run your first ads after logging into Facebook and Opening the Sponsored tab usually on the profile sidebar.
Once the Facebook Advertising center is open, perform the following:
Step 1. Choose your objective
Step 2. Select your audience
Step 3. Choose where to run your ad.
Step 4. Set Your Budget
Step 5. Pick A Format
Submit your order!
**Bonus Step 6. Track Analytics and Manage Existing Ads
Run Solo Ads
Solo ads are a great way to reach an audience without actually having your own subscribers – you’re using someone else list.
My advice would be to make sure you write the emails yourself, and that you purchase from a reputable source.
That being said, you can purchase solo ads from several places, but we’d start with these three:
This list of subscribers should be closely related to the niche that you are dealing with. So you look out for a vendor who has a list of subscribers that would be interested in your product or service offering.
Utilize Targeted Facebook Ads
You can target people based on age, location, gender, sexual preference, language, education, interests and more.
Be very specific and utilize the empathy map for inspiration.
If I were to create a Facebook Ad campaign for my natural health website, I wouldn’t just target people who showed interest in natural health.
I’d target people who have like specific books on healing, indicating that they were or are unwell and and want to get better.
Consistently Create Useful Content
This is one of the most underrated ways to generate quality traffic for your website.
Google’s search algorithm seeks out high quality content for it’s search engine indexing – the results you see displayed when searching for a specific keyword or phrase.
The single easiest way to get ranked well, subsequently generating steady flows of traffic to your website is by creating great content.
Write from the heart, be transparent and make sure whatever it is you’re writing or filming is applicable by the users – meaning they can implements immediately upon reading your post or watching your video.
The most important aspect of digital marketing is generating the best traffic for your landing pages and websites. You want this traffic to have higher great odds of being converted into hot leads or actual sales.
Don’t stress!
All this “marketing” stuff will soon become second nature.
And after you take action on the aforementioned methods we teach you, you’ll soon be able to outsource everything.
That’s going to do it for Day 19 – Well done!
If you’re not already being kept in the loop via our #Bizathon2 list be sure to sign up today!
As always, Questions, Comments or just want to say Hi? Please do so in the comments section below.
Success by choice, not by chance.
-David Aston
