Today, I slept a couple of hours too many and that resulted in a groggy morning and a headache.
Sigh!
But today, we had to write autoresponders.
So what happened?
In today’s “15-Minute Sprint”, I was able to write two autoresponders and also set up a couple of case study landing pages for my Bizathon Challenge.
Writer’s Block
My day started off bad. I was all around the place. No focus; but I NEEDED to get in line because:
a) I had to do the live stream
b) I had to write autoresponders on the live stream.
There’s a big difference between a NEED and a WANT.
- If you NEED to be successful – you will do everything in your power and eventually be successful.
- If you WANT to be successful – you will be more prone to distractions and lack of action.
So here’s what I did: I got in the shower and had a nice long hot shower.
That helped calm the brain down – drowning all negative thoughts and also helped soothe the headache.
Next up, I realized that I already had ASSETS that I could use in this business.
I’ve already promoted Inbox Blueprint in the past to my other lists in other businesses.
I can probably take the email copy and videos etc. from those and build out from there.
Then I received a couple emails from Anik and Jimmy with the subject lines like:
- This is your LAST CHANCE.
- This is the LAST email I send you.
- Time to take ACTION now.
Looking at these subject lines, I realized we need to do a close for the I.B. workshop promotion too in our autoresponder sequence. It would probably be like Email #7.
So I could potentially use a hook like:
My LAST and FINAL email
We’ll build that up in a few days.
Unique Hook For Autoresponders
Just before the live stream, I was browsing some YouTube videos – and Trump related videos kept coming up again and again.
So I had this thought of combining politics with the Email Marketing angle.
Sure enough, a quick Google search for “email list in politics“, gave me a Politico article that talks about how big Obama and RNC’s email lists are.
BINGO!
We had a new hook for our next autoresponder email. Learn more about hooks and how to become a better copywriter with Copywriting Academy.
15-Minute Sprint
With all this inspiration, I decided to write the next autoresponder email that combined politics and Email Marketing.
Today, I was also able to take a couple of assets like some case study videos where I explain about my digital product business and emails that go with it – and built up a couple of landing pages inside our WordPress blog.
They look super-ugly. But we’ll get to them later. At least we have the URLs to enter in the autoresponders.
I also realized yesterday that our first autoresponder was hitting the SPAM box in Gmail and Yahoo – so I spent a minute tweaking it. In today’s sprint – I only had 14 minutes to work.
We will be tweaking and testing the autoresponders in the next few days.
I ended the session with a warning to EDUCATE yourself before investing in traffic. You need to understand psychology for copywriting, how to write better autoresponder emails, conversion strategies, and a lot more BEFORE you start driving traffic. Which is why I recommend joining Inbox Blueprint and learning all this first.
I look forward to reading and replying to your comments below:
